What is considered advertising of medicinal products?


Published by a ÑÇÖÞÉ«ÇéÍø Life Sciences expert
Practice notes

What is considered advertising of medicinal products?


Published by a ÑÇÖÞÉ«ÇéÍø Life Sciences expert

Practice notes
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This Practice Note examines the meaning of advertising within the regulatory framework on the advertising and promotion of medicinal products. It considers what activities may constitute advertising and therefore fall within the scope of the strict rules on advertising and promotion of medicinal products.

Note that this Practice Note contains references to case law of the Court of Justice of the European Union. For guidance on whether judgments of the Court of Justice are binding on UK courts, see Practice Note: Assimilated law—Assimilated case law .

Advertising within the regulatory framework in the UK and EU

Not all information referring to a particular medicinal product is considered promotional or constitutes advertising, but it is a fine line that can be difficult to discern with potentially serious repercussions for pharmaceutical companies and other parties involved with the communication of information about medicines. For more information about the potential sanctions and enforcement procedure in the UK, see Practice Note: Enforcement of the rules on advertising and promotion of medicinal products.

Consequently, when considering whether certain information or

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Jurisdiction(s):
United Kingdom
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

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